Why should your company join the metaverse? What opportunities are there and what are the risks? In our workshop, we will explore these questions and work with you to develop strategic principles in the form of a canvas so that you can begin your journey into the metaverse on solid foundation.
Who is the workshop for?
The workshop is primarily aimed at company employees, NGOs, schools, universities and other organizations that are considering adopting a new approach when interacting with their target audiences and stakeholders. In order to showcase their brands and services in an entirely new way, to create new experiences and events, to attract new target audiences or to give their lectures and seminars a new dimension.
What is the workshop agenda?
- Arrival & welcome coffee
- Introduction: what is the metaverse?
- Put on your VR headset and jump into the metaverse – what does it feel like? Discover Quest Pro
- Brand management in the metaverse
Business goals and industry-specific use cases (best practice)
Brand design in the metaverse
Project workflow - Lunch break
- Analysis of the current situation / starting point
- Target audiences and business goals in the metaverse
- Develop a high-level strategy paper using a canvas board
- Wrap-up and next steps
Will we discuss Web3 and NFTs?
Although these topics are related to the metaverse, we have consciously decided that they will not be at the center of this workshop. This will allow us to maintain a clearer focus and make it easier to achieve the learning goals. Of course, you’re welcome to contact us so that we can answer your questions and discuss your ideas regarding Web3 and NFTs in a different format.
What are the benefits?
By the end of the workshop, you will understand the various ways in which you can help your company or brand to enter the metaverse. You will be able to assess which approach is suitable for which goal and target audience. You will know how to initiate and support a metaverse project and which skills are required, both within your company and externally.
When will the workshop take place?
There are no fixed workshop dates. We will be happy to arrange an individual workshop for you and your team.
Where will we meet?
The workshop will take place at our agency in Zurich, where we will provide you with VR headsets.
Cost
A full-day workshop from 8:30 am to 5:00 pm for up to 8 participants, including the use of VR headsets and refreshments (tea & coffee, lunch and snacks): CHF 8,000 (excluding VAT).